Fashion is more than just clothing. It’s a reflection of who we are, how we express ourselves, and, often, how society tells us we should look. For decades, fashion has been a tool for reinforcing certain ideals, many of which have been rooted in outdated, patriarchal expectations. We’ve been told what to wear, how to wear it, and who gets to wear it. At Everywhen Apparel, we believe it’s time to flip the script.
Everywhen Apparel was born out of a simple, yet powerful idea: what if clothing didn’t have to be restrictive? What if it wasn’t about conforming to gendered standards, body ideals, or societal pressures? What if we could just dress for ourselves? This idea is at the heart of everything we do.
Challenging the Status Quo
When we look at fashion history, we see a pattern: clothing has often been used to tell us who we should be and how we should act. For women, it’s been about being small, delicate, and dainty. For men, it’s been about strength, rigidity, and toughness. These ideals are rooted in the patriarchy, an outdated system that has shaped our fashion, our bodies, and our minds.
But what if fashion didn’t need to reflect those antiquated standards? What if clothes could be about comfort, freedom, and self-expression? That’s exactly the shift Everywhen Apparel is aiming for.
We exist to challenge outdated norms that confine how we think about fashion, gender, and bodies. From the start, Everywhen was meant to be a rebellion against these standards. Our mission is to create clothing that makes people feel good, not because it fits into a narrow mold, but because it allows them to take up space unapologetically, no matter their gender, body type, or identity.
Dressing for You, Not Society
At Everywhen, we want to help you dress for yourself, not for anyone else’s expectations. It’s not just about wearing what’s comfortable, it’s about wearing what makes you feel confident and empowered. That’s why we design versatile, gender-inclusive pieces that prioritize comfort, movement, and self-expression.
When you slip into one of our oversized crewneck or boxy shorts, we want you to feel like you’re stepping into your own power. We’re not here to tell you what’s fashionable. We’re here to let you define your own style, free from the limitations that society tries to impose on us.
Fashion as Freedom
This isn’t just about wearing clothes. It’s about breaking free. We live in a world where women are told they can’t show their midriffs if they don’t have a "perfect" body. Where men are told to look like they aren’t “trying too hard,” to not wear anything too tight, or form fitting for fear of looking feminine. Where clothing choices are policed based on gender, body shape, or age. Everywhen Apparel is here to say: enough.
Fashion is an act of freedom. It’s about owning who you are, how you feel, and celebrating yourself in a world that often tries to make you fit into a box. With Everywhen, we’re starting a movement that celebrates individuality and self-expression, free from judgment and societal expectations.
What’s Next?
We’re just getting started. Our goal is to create a world where self-expression isn’t limited by outdated gender roles, beauty standards, or societal expectations. Every piece we design, whether it’s a sweatshirt, pair of shorts, or something new—is created with the intention to help you feel comfortable, confident, and unapologetically yourself.
If you’ve been waiting for a brand that doesn’t make you feel like you have to choose between comfort and style, freedom and fit, Everywhen is here. We want you to feel empowered to wear what makes you feel good, because fashion should work for you, not the other way around.
So, here’s to challenging societal norms. Here’s to taking up space. Here’s to dressing for ourselves, and for the revolution.
Wear the boxy shorts. Rock the oversized crewneck. Take up space.
